concept
To represent it as a Fictional Motel, a strong motel sign symbol has been used, and designed in such a way to fit in the audio symbol on the motel sign with a hidden meaning that deeply links to the parent company.
The logomark is flexible and responsive, and can work independently without the name maintaining instant brand recognition and memorability.
The typography is set in a strong traditional lighted motel sign stye.
Blue has been used as the main brand color combined with an orange linked to the parent company strategically added to the inverted comma to connect with the original essence of writing.
