concept
When the iconic audio sound waves symbol forms into an iconic detective fedora style hat (best suited for mystery, crime, thriller), and the sound waves, as slasher wounds, hide Milton’s facial silhouette with slight visual indication of the ears to symbolize ‘Audiohouse’.
The unique audio-slasher dual-meaning mystery detective logomark is responsive, scalable, and can work as a standalone icon, maintaining high brand recognition and memorability.
A strong, bold, and condensed typeface inspired by the 1960s Psycho film sequence has been used and combined with the logomark.
The versatile black & white colors have been used as the main brand colors inspired by the film. The color palette being neutral can be used with any other secondary or tertiary extended brand colors.
