concept
A headphone serves as a meaningful audio graphic that looks like an entrance to a house, but also, when looked at closely, forms a fictional motel sign in the negative space, adding that theme of suspense.
The logomark has been developed further to work as a standalone graphic symbol for small size usages.
A custom motel typography has been developed and blended within the mark that can also work as a standalone typographic element for special case usages.
Orange from the parent company has been combined with the main blue brand color to make the design pop.
