concept
The motel signboard works as a TV screen that features the ‘Tvins’ holding shoulder to shoulder that go on to form an audio symbol to symbolise the brand. The magnetic cassette tape further aids in the deep visual meaning to form the motel sign stands.
The logomark has been developed to be flexible and responsive, and can work as a standalone icon, aiding in instant brand recognition and memorability.
Motel-inspired typography has been used to blend with the mark.
Blue has been used as the main brand color, coupled with the parent company color orange to make the design pop in high contrast.
